Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Firehouse Restaurant Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So this app. Something always seems to get lost somewhere along the way. Like when you login, start a group delivery order, it builds your cart, then when you go to check out, it tells you that the store you selected is unavailable and to please choose a different location. Trouble is, you didn’t pick a location because you had already set and used a default location for every order for years. So you go to pick a new location, and it tells you that, if you choose a new location, it will clear your cart. Fine, whatever. So you pick your local location that you always use, put in your order, check out, etc. Then you get a text that your order has been handed over to uber, here’s the link, tap. Then, you see on Uber’s order tracking that your order was not put in at the local location you always use, but at a different location on the other side of the city, and your order will be there in like an hour and half because it has to be driven 45 minutes across town. Instead of driven from 2 miles south of you. Sometimes, the app may decide that what you ordered was the bread only, with absolutely zero other ingredients. It thinks you wanted to pay $13 for four pieces of toast. So you get four pieces of toast. And nothing else. I just used the app, it screwed something up as always, and I saw the last time I used it was over a year ago. Now I remember why.
Everytime we try to pay for our order on your app it will not allow us to use our debit cards. I have your app and so does my husband. We both have not been able to pay with our debit cards. We are forced to use a credit card for payment. Other than that we love your app and the ease of ordering our food. Please repair the issue so in the future we can use our debit cards for payment. Received an email from Firehouse Subs Restaurant Group to provide more information. Huh??? How much more information do you need? Our debit cards will not process for a payment on your app!! We have no options but to use our credit cards. Not sure what you are asking. Contact me directly through my email and not through Apple!!
JULY 2023: newly upgraded app no longer shows any of my reward points. Going to the FAQs, the link provided to request reward points transfer is no longer functional. Total rip off! You people should be ashamed of yourselves! That is theft! Maybe that’s why all your locations here in San Diego have closed in recent years except for one remaining one. And it’s probably hanging on by a thread, too. I was just there earlier tonight ordering a sandwich and gave the cashier my phone number to punch in for the rewards points. She did all that and said the points were added to my account. I knew she was lying. That’s when I opened the app and saw that it had been completely updated and there is no longer any access to my former rewards account. They do provide links in the app to reactivate your account or reclaim your previous rewards points, but all those links are dead links and don’t go anywhere. Thieves! There used to be six or seven Firehouse Subs restaurants here in San Diego. Now they are down to one. Yes, you read that right! One location! This probably explains why their app has gone downhill and is no longer functional at all. I hope my thousands of reward points are still intact, or I smell a class-action lawsuit coming. Tired of continually being technologically ripped-off by these apps and companies. I’ve had it! I guess when the last remaining restaurant here in San Diego goes under and gets demolished, that’ll be it. You all might laugh and complain about Subway and their fake tuna and yoga mat-infused bread, but they’re still here 35 years later and going strong!
Order through the app, get mobile exclusive rewards, stay in the loop, and much more with the official Firehouse Subs app! Specific features include:...