Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hunted Cow Studios Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hexwar's basic battle system, but it seems to keep improving with each game. The combat system has a lot of detail, and now you can really look under the hood and see how it all works, maximize your attacks. The flank attack rules are crucially important in this game, and the different types of cavalry mean you really need to know when to shoot and when to charge. For those unfamiliar with the English Civil War, it took place at a point between Middle Ages warfare and the age of Napoleon; Cavalry was still quite strong, but not dominant, either charging with the sword or riding up close, firing off pistols and retiring. Armor was being phased out due to the rise of muskets, and infantry would protect themselves with long pike formations, almost like ancient Greek phalanxes, but they also had lots of musketeers attached to blast away at anyone who came close. At times this system can start to feel a bit generic, as it's been used for everything from World War II to ancient Rome, but this one felt enough like the period to make it work. When I played the battle of Edgehill, there were big cavalry battles on both flanks, and eventually one wing swept around and hit the Parliamentarian infantry in the rear, that felt right. My only request for Hexwar games at this point would be to add some command and rally rules; then again, the current morale system rewards you for retreating your weak units before they get killed. Still, it often feels like units fight to the last man a lot more than they run. Update: the Namwich scenario is unwinnable by the Royalist player. The Parliamentarian can always get a cavalry unit directly into the town on turn two, there’s absolutely nothing you can do to prevent it. Therefore, you can’t proceed with the campaign. It’s this kind of sloppy programming, which suggests that the scenarios won’t even play-tested, which seems to have done in this company in terms of iOS gaming.
By the time I got to nanwitch it is impossible to win as a cavalier
Compared to what else is on the mobile market right now, this game is different in feel; I enjoyed it quite a bit, though I do feel like the scenarios get a bit stale at times. I do feel like there should be more of this early-modern style of warfare; some ideas come to mind, like the 30 Years’ War, the Second Northern War, or even the Sengoku period in Japan . Overall I’d recommend this game.
Fight the various battles of the English Civil War between the Parliamentarians and the Royalists. Each campaign is themed around fights between these...
| Name | Price | Type |
|---|---|---|
| 1645 Campaign | $1.99 | One-time |
| 1643 Campaign | $1.99 | One-time |