Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Acme United Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update your app it’s clunky and hard to use.
Crashes on my XS Max. Can’t open it for even a moment before it crashes back to the home screen.
It does exactly what it sets out to which made it really easy for me to refill my supplies. I had a moment of trouble getting my kit registered, but it worked out. I'd love to see a few other features to make it faster, like favorite items I use more of.
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