Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairmont Hotels & Resorts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why have an application if it is a bad copy of the website. You would expect much more of a luxurious company like Fairmont. It's not a real app to begin with. I have to login every time. No wallet support. Not designed to support the latest iPhone. And many more. All the other hotels have better application. It's a shame really
Why do I have to log in every time I open the app?
Not updated for iPhone 6/6+/7/7+ screen resolution. No PassBook support. Also you can't stay logged into the President's Club portion of the app. Very frustrating. This app needs a *lot* of work. Especially for a luxury company.
The Fairmont iPhone App isn't just another application. It's like having a concierge in your pocket at all times, giving you unlimited access to the w...
