Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Facilisimo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I regret to say that this app is not very good. It forces you to progress on their terms, not yours. For example, maybe I want to study Hungarian pronouns first. I can’t do it. I have to go through a sequence of other lessons first. But there is a bigger problem here. Like most other language learning apps, there is little explanation of wording and grammar. For example, they tell you “Jó reggelt kívánok” means “Good morning.” Why three Hungarian words but only two English ones? It’s because kívánok means “I wish.” The app doesn’t tell you that. The Hungarian word for “morning” is “reggel”. The -t is necessary in the phrase. Why? Again, the app doesn’t tell you that. These are things you need to know to really learn a language. Note to the developers: A language app that gave even brief explanations would be very popular. Please consider making one.
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