Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rhea Plummer · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this fab group of ladies. Unfortunately I do have a habit of listening to them at work. LISTEN! They have had me in tears from laughter with a particular episode in the office. Nonetheless they are open, honest and full of zest. They keep it real. That’s what they are about..real wives with real experiences. Continue being fabulous.
Fab Wives is a community of wives committed to love and marriage. The Fab Wives app was created exclusively for members of the Fab Wives Committed to...