Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BI Worldwide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the midst of an attempt to recognize teammates, a pop up stating an app update is available displayed and wouldn’t allow me to continue entering the award. Selecting the update sends me to the App Store, which informs me the app is up to date. Exiting & restarting puts me back at the app update pop up. The rating’s second star is only because the app made recognition pretty straightforward before this endless loop began.
When I launch the app it states “New Version Available, please update” when I click on the UPDATE link and get to the Apple App Store there is no update button just an open button. The app will not let me use it without the update.
Not able to log in with Microsoft authenticator. EZ Thanks will ask for global I.d. and password then authenticator app will open. Once sign in is approved EZ Thanks will restart and ask you to sign in again making it impossible to sign in. Can we get an updated version to work the bugs out?
The EZ Thanks app makes sending recognition to your coworkers fun, fast and easy. * Send a recognition to an individual or a team. * Attach photos, v...