Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rothrock Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very detailed, and it was great to be able to pause the tour in the middle — we got to grab lunch and spend a while poking around some of the sites. Highly recommended for anyone who enjoys a more in-depth look at a city, or who just wants something fun to do with a spare afternoon.
Definitely worth the $2. It shows you many of the sights on the tip of Manhattan, including Federal Hall and Wall Street. The tour doesn't take you to the Statue of Liberty, but does give you tips on how you can see it from the free ferry (much faster, if you're short on time like we were). Also, it's all walking - so you don't have to spend your day on the subway.
The high school group we had seemed to like the iPhone format of the tour - even better than the guided tours we took. We chaperones liked that we could start in different places and still meet up for lunch. The tour itself was informative and well done.
Narrated walking tour of lower Manhattan. The best, easiest to use New York City tour app around! Why strain your eyes to see a distant statue from a...