Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joshua Heiland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Expand gives you the opportunity to not just look up a word’s definition but to actually retain it. So many other vocabulary apps walk you through the motions and may even have you save words but they don’t quiz you or help you utilize them in your life. Expand takes the words you’ve “collected”, quizzes you based on a retention algorithm and keeps you updated on what words you’ve mastered or need to work on. The layout of the app is also simple and tasteful with no fluff so it’s easy to navigate. I would HIGHLY recommend this to any person looking to actually learn new words. Like I said in the subject, I didn’t think it was something I needed in my life until now and I’m so glad I downloaded it.
Expand is a tool built for those who read broadly, lookup words frequently, and have observed frustratingly how the meanings of less-common words fade...