Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tobias Feldmann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to have potential, but the main screen is loaded with graphics that don’t really mean anything. I’m sure they are showing something, but the app doesn’t tell you what the graphics are showing, and the images are small, convoluted, and useless. If it used more useful graphics to display data, it would be a good app.
I am excited to have a adventure with your app. I am with the premium pro version. I can’t wait to see what you guys can do. Your app is great and layout is fun.
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