Exactly

I subscribe to two magazines that I access digitally and read on my iPad— and I find that I much prefer it to a printed magazine. I find the interface very intuitive and easy to use. I love the click-through function and the fact that I can bookmark pages, photos, and articles for quick retrieval. But the best part is that I have access to years of back issues without having to actually store all that paper! My only frustration is that I cannot seem to find a list of other magazines they host.

Be aware that when you “subscribe” to a magazine through this app, your access is 100% tied to your subscription, which means that if the magazine ceases publication, you lose access to any issues you received through this app’s “subscription”. I honestly have no idea why any magazines use this app instead of competitors that allow users to save a copy of any issue received during their subscription.

Is app is ok, really it depends on the magazine you are trying to read. Flip book navigation is nice but it really desperately needs two things: 1) offline reading. Currently magazines can only be read while connected, there should at least be an option for caching a few issues for offline use 2) text is scanned, not resolution independant. On the iPad 2 this wasn't too bad and not as noticeable until you zoomed in. On the new iPad it's very obvious and a lot of magazines have parts with quite small type. I compared one version of a magazine issue where I also had a PDF (using rendered not scanned text) and the difference was really remarkable.