Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eweather · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
eWeather has the most detailed weather reports out there. There are just a couple things I’d like to suggest: 1. The ability to choose your landing page. I have zero interest in the photographs and 100% interest in the weather. I’d love the app to open right to the weather feed rather than the “all” when I open the app. 2. There are a lot of updates throughout the day when it’s a busy weather day, which I appreciate beyond words, but this makes it cumbersome at times to find the actual “forecast”. I don’t know the answer to this, but I frequently find myself going into updates just to exit back out and scroll to the next post, just to click and exit out and scroll to the next post. Maybe it’s just me. Dunno. Please keep up the good work. This is an incredibly accurate weather app for our area and I will always rely on it above all others!
Very accurate and up to date weather for southern New England areas. E does a great job putting in the work, responding to questions and keeping us all informed about bad or dangerous weather. Often they work around the clock and post multiple times throughout the day with changes, maps and more if there is a bad storm coming. Way better than news stations that cause panic and nonsense. The community is wonderful on there too. A great asset to our community and phones!
I’ve got multiple weather apps. This is the best yet. It’s not just about the accuracy of the forecasts, which are far superior to AccuWeather, Weather Channel and Weather Underground. There’s over a foot of snow outside as I write an WU is still predicting 1-3 inches. The narrative that comes with every forecast is folksy and engaging. I grew up in small town, rural CT, and reading these reports is like chatting with an old farmer who’d assess the sky, wind, and critters and tell you exactly what was coming our way. Except now we have the models! Great, great app!
Southern New England's most trusted weather source! Not your typical weather app! Detailed forecasts combined with crowdsourced weather information an...