Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗School Datebooks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The previous EventLink prior to 2025 was perfect. I never had an issue. Then, like all great things, they must come to an end… I guess. They updated the app and it is like a beta version of the previous one. If I were to compare it to something we would all understand, it’s like going from XBox to Nintendo64. How is it possible that an app update could be worse? I used to be able to see an entire month of events with dates, venues, and times. Now I can only see what I click on and I have to continue to “dig”. This app never remembers “me”(the user) I have to login regularly. Then!!! It will continue to say I have the wrong password when it’s saved in my account. Strange how it worked yesterday, but today it completely forgot who I am. This could be seen as user error, and I could possibly understand and even agree with that, if EVERYONE I KNOW WASN’T EXPERIENCING THE SAME THING!! Now, again, I have to create either a new account or password or both. Cheers to being the worst app that I actually have to use. 😡
The recent update is OK, I do not believe it’s as user friendly as the previous version. It’s also missing the link subscription option. I much prefer checking one calendar for everything rather than multiple places. I also was not prompted for two factor verification or a stayed login option.
I do not like the recent update that’s been done. Although it appears to be more user-friendly. You have taken away the option to export events to my phone‘s calendar and an option to subscribe to a calendar to make automatic updates when changes are made. Bring back the old options!
Eventlink® keeps you in the loop with everything happening at your school: sports, clubs, fine arts, and more. With the Eventlink® app, you can create...