Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evanston Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is fine but not really suited for the iPad, as it only works in landscape orientations. And while that’s probably how most folks would use it on a phone, I t’s not how most folks- especially those with keyboards- would likely use it on a tablet.
iPad app no longer rotates to landscape. Other than that, great functionality.
This app has a decent interface and does most things well. I like to make various lists on the EPL website and this seems to be missing that feature. Until that’s added, I’ll probably just bookmark the website in my browser.
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