Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glenview Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app so I don't have to carry my card around with me and it's awful. You have to have an "account" and password before downloading. There is no way to create a password (which is stupid). To top it all off, when it says to scan barcode to create password the scanner does not pop up. THEN, when you manually type in the account number it throws an error. Complete waste of time.
Use Glenview Public Library’s app to discover new titles and staff recommendations, place holds, manage your account, and register for programs and ev...