Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evakool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very poorly and basic designed, when you compare it to the ‘other’ Brands around the same price, and even the cheaper brands their apps have far more details built in. You can’t even change the name of the fridge! Need to have a better design, more graphical than a list. Go look at ‘Dune’ app a cheap fridge with a decant app. Cant see the battery voltage, cant see which zone is on or off, cant turn one zone on/off.. YOU CAN DO MORE AND SEE MORE ON THE ACTUAL FRIDGE THEN THIS APP! Doesn’t seem like much has changed looking through the reviews its now 2024…. Update your app….
The app needs to be closed, reopened and re-paired every time the car turns off. Even then it requires 4 selections just to get to the fridge display screen. It’s unacceptable that the app doesn't even tell you that it has disconnected, as the fridge contents can be melted (or frozen solid) whilst you think it’s set at 2 degrees. Font is too small. Cant turn one side off remotely. Doesn't show which side is cooling. Doesn't show ambient temp. Doesn't show voltage or battery charge. Cant select eco/max. No temp slider bar. Fix this and you’ll have a great product.
I went from a cheap brass monkey wifi fridge to this one, expecting similar functionality as the least. Boy was I wrong! This app is rubbish compared to the BM. No reading for ambient temp, can’t change the voltage range, can’t select to turn 1 of the zones off to save some power when doing a quick weekend trip away etc, can’t lock the panel using the app so friends kids can change the temperature etc on the panel when I’m not around.
The EVAKOOL Down Under App lets you monitor and control your Down Under Series II Dual Zone Portable Fridge from the convenience of your smartphone or...