Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EV8 Technologies Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App seemed like a great idea but I wasn’t too happy with having to register with an account. But I relented so I could use the app and when I logged in the Apple location services permission screen appeared. No problem I thought, because it needs access when I use the app - so I set it to allow only when using the app. My understanding was, the app would be invoked when it detected background movement consistent with driving. This is not unusual because iPhones do this for other apps. Logic would say that when this happens, the app would open as a background service (background app refresh was on) and the car journeys would be recorded. But the next time I opened the app to check if my journeys had uploaded the app demanded I gave it location access! Obviously, I had granted location access whilst using the app so it was surprising to see the app asking for this when using the app. I actually couldn’t get the app to open until I’d granted it permanent location access. Then I checked to see uploads and discovered it hadn’t recorded any of my journeys! So, it appears this app demands 24/7 permanent location access to even open which is far too invasive for my liking. If they sort out the location access to be invoked only when driving I’ll try the app again. Until then, it’s pretty useless as it doesn’t meet my ‘terms of engagement’ and is currently deleted from my phone.
This pretty much is exactly what I was looking for EV switch planning. Gradually collects data of your car journeys without any effort and then gives you a load of appropriate car options relative to how you travel. Also the little extra info about pollution is quite astounding. Fingers crossed I’ll be in an EV soon 👍
In case it saves anyone else some time, you can’t get past the first screen without creating an account.
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