Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FB PUBLISHING LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately 2 years later and dark mode is still unsupported. I had thought at first glance the app was entirely broken because it appears so strange with dark mode on, but that was not the case. You need to turn dark mode off on you phone to use. Will try to reach out to developers to try to help them to push a fix.
I really wish it would work in dark mode, as that’s the setting my phone is in, but otherwise, it seems to work okay.
It works, but not with dark mode and the some look ups that work in one direction don’t in the opposite
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