Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zebin Huang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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This is very convenient to have on the phone, I have a few suggestions, since this is a new app, maybe the dev would consider. 1) Would be great to be able to add the series name & volume in the metadata of the epub. 2) When adding an image from the camera roll, it would be great to be able to write the name of the book with whatever fonts are installed in the iPhone & the option to change the color of the fonts. The templates provided are not very aesthetic. 3) Lastly, an option to remove any unnecessary images or metadata from the epub to reduce size. I really want to purchase lifetime, but I’m gonna wait & see if any new features are added in the next few months.
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