Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Enphase Energy, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t even login with this app. Makes me rethink if their products should be trusted if they can even produce such a simple app.
Like other reviewers, got the URL not found error right after the SSO login page.
I’m afraid this is like other Enphase software. It’s well intention, but it’s functionality either can’t be trusted to work right or just doesn’t work. In this case, the video is kind of play and then just stop randomly with some weird error that you can’t get out of. I was hoping to be able to make some progress on my training, but because this software is so terrible I have to give up.
Enphase is a global energy tech company & the world’s leading supplier of microinverter-based solar and battery systems. At Enphase University we stri...