Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Collar Labs Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has helped me out big time, it lists where you can find the answers and how to do them if you miss them, and the app is very easy to navigate.
Love the app just one thing I suggest is it needs to be available to download on the computer, would make studying more enjoyable than going of my phone screen.
It’s easy to take a few minutes before work or whatever to take the quizzes. Good way to see where you’re at and what you need to work on. And just good practice finding things in the book
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