Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Cooney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hardly read French, but even so I can about muddle through with this. It’s presented just as you’d want it, as an extremely long single text, like a book. You can sort according to author, theme, or volume, or search for something specific. Wonderful and very fun to tinker around with even for the lay person (me). Thank you U. Chicago!
This is a great template for bringing classics to the modern reader. If others have come before, I must find them. I certainly look forward to more to follow.
The complete text of one of the greatest Enlightenment texts — Diderot and D'Alembert's Encyclopédia — available, gratis, in a gorgeous edition that, instead of consuming an entire bookshelf, fits neatly on an iPad. Even those who do not read French can marvel at the engravings, which set the standard for the eighteenth-century. Since Diderot (along with Pierre Bayle) was one of the handful of eighteenth-century thinkers who appreciated what hyperlinks make possible, the University of Chicago's iPad edition of this work is a wonderful homage to a marvelous thinker.
The ARTFL Encyclopédie Reader app is a text search and retrieval interface that interacts with a fulltext-searchable version of the Encyclopédie of Di...