Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Cooney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was thrilled to see that this app exists. I have been using my hard copy of Steingass and there is no doubt that no student of classical Persian can afford to be without it, like the Hans Wehr book in Arabic. My copy is a bit old and fragile and I was so happy to see it digitized and searchable! Awesome! So why three stars? Because there are SO many entries missing! Even common words like نهندن are just not here. So I have to break out the old fragile book anyway. It appears some of the grad students who were providing the brute labor for this monumental job were more attentive than others... It’s a really important contribution to an underserved field of study but the overall value of the app is unfortunately hampered by these omissions. I wish they had a function to report omissions.
The Steingass Persian-English dictionary app is a product of the Digital South Asia Library program (https://dsal.uchicago.edu) at the University of C...