Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Curatescape · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Accessible to a range of users, this app simulated the joy of historical discovery, offering multiple points of view about this important historical moment in the history of the civil rights movement.
Sure wish I’d known about this app a week ago when I was in the Delta because finding the markers and following the story is not easy. As the app points out, parts of the story have been ignored in favor of telling the Tallahatchie County part it; this app takes us further.
Emmet Till’s story holds the same gravity in US history as that of Rosa Parks and MLK; it is a non-negotiable lesson. The fact that his story, chronicled by leading scholars, is available for anyone in this interactive format, is huge. Two semesters ago, I was a student in the class of one of the collaborators on this project. We were lucky to learn firsthand from a scholar of Till’s story, and I can say the academic passion driving this project is amazing. I can only hope that this app reaches the front page of the App Store.
The Emmett Till Memory Project is your complete guide to the legacy of Till’s murder. The app takes users to the most important sites in the Mississip...