Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Landmark Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First, you need to keep on login almost every time you open the app. I launched twice today and i never closed it completely (running in the background) and it will still ask each and every time for your username and password. Once opened, the app is poorly designed and unfortunately as terrible as the service in their store. Funny story: when i bought my iphone, the lady in the store told me « no insurance on the phone but the software - iOS - is insured :)
In this day and age one would expect fully functional app from a retailer. App does not allow sorting by price...
Search function does not work at all, difficult to use. Would rather shop elsewhere that wade through this app.
Emax is #1 online shopping app for consumer electronics in the GCC. It is one of the largest electronics retailers of the region. With Emax you can...