Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elsevier (Singapore) Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apps and electronically learning are being used more prominently and it seems like you guys are falling behind. To offer online books with a textbook, then give people an app that won’t even let you log in. I’m sure you guys knew about this when you released this app. Fixing this can benefit your customers and make your product better to use, meaning more customers and more referrals from them. It’s 2022 and the same complaint has been made for 6 YEARS!!!!! do better
Downloaded this app to be able to have access on my phone and have it read the books to me while driving and it continues to tell me my login credentials are wrong but I use those same credentials to login on the website.
Paid a bunch of money for these books and can’t even login from my phone to use my study tools conveniently!!! I have to login through the web because none of my login credentials will work on this stupid app!!!! Please fix ASAP!!!!!!
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