Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Electrify America LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App was updated and had hoped the Privacy Notice screen could be passed with the "next green arrow" but alas, it still just sits there. Running latest version of iOS - been broken for months. I guess my visit to Canada will not be using EC.
Could not create an account. Tried with two different emails. Eventually I paid with a credit card and confirmed I was charging. Came back an hour later and it had stopped charging at 30%, charged me a $30 fee for taking up the spot. Also $0.70 a kWh?!
Registration would be quicker and easier if the username/password selection supported iOS autofill (so I can generate a new random password for this service with a single tap). Ditto for auto filling credit card info from my keychain. It would also be amazing if you could unify the EA and electrify Canada experiences instead of making me register again. Finally, I had the auto-load dollar amount. This should work like a gas pump -- pre-authorize $100 when I start a session, then bill the actual amount upon completion. It is not consumer friendly to have $5-10 tied up in a bunch of different company's bank accounts.
Your companion for easy charging on the go! The Electrify Canada app makes electric vehicle (EV) charging simple with access to the network that pione...