EE TV

British Telecommunications plc · iOS

EE TV

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

EE TV screenshot 1EE TV screenshot 2EE TV screenshot 3EE TV screenshot 4EE TV screenshot 5EE TV screenshot 6EE TV screenshot 7EE TV screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does EE TV Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.20

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
5.0K
Rating
2.3 (40)

Rating Distribution

2.3
★★☆☆☆
40 reviews
5
43%
4
25%
3
10%
2
3%
1
20%

Top Countries

🇬🇧 GB

Rankings

Category Rank
#202
Reviews (3)
★★★☆☆brisbaneroad12/16/2025
Update I didn't need

Have been using this app for years to set recordings on my Youview box, since the dedicated app for that was withdrawn. After the latest compulsory update, it no longer connects. The description here on the App Store still says it can be used for non EE YouView boxes, but I can't pair with mine. UPDATE: The solution is in the settings for the App. The option to allow the app to access the local network had been turned off. Turned it back on, and the app immediately found and connected to the box. Happy days!

★★☆☆☆DMob9911/6/2025
Please fix: can’t select HD channels on Schedule

I don’t know whether this is just all iPhones or only those with smaller screens (iPhone SE / iPhone 12 mini etc), but since the most recent update it’s no longer possible to filter TV channels by “HD” on the TV schedule (under Live - Schedule). As the other reviewer says, HD is “hidden” at the top - when you pull down the list, you can’t select HD - the list just bounces back up under the top bar, meaning you press Entertainment or the large “Live” tab instead. It looks like any UX testing (if any) of this update was only done on the larger iPhone / iOS screen sizes, and your team forgot / missed how many devices are still out there using the smaller SE / mini screen size. Very frustrating, please fix!

★★☆☆☆York Chris11/2/2025
Difficult to Select HD on iPhone

Since a recent update this App, which I usually find great, has made it virtually impossible to filter the TV guide to HD channels on my iPhone. This is because the HD button on drop down menu on the left is hidden at the top and when the menu is pulled down and released just goes up and gets hidden again. Please fix this. Also the timeline at the top of the live schedule is 1hr out of synch since the clocks went back. Please sort this too.

Version History (97)
7.1.72/2/2026
7.1.61/26/2026
7.1.512/11/2025
7.1.411/26/2025
7.1.311/13/2025
7.1.211/11/2025
7.1.111/7/2025
7.1.011/3/2025
7.0.210/23/2025
7.0.110/9/2025
Available In (1 Countries)
🇬🇧 United Kingdom
Supported Languages (1)
English
App Details

The EE TV app allows you to watch live channels and shows on demand, plus now you can buy all the latest Hollywood blockbuster movies and your favouri...

iOS App ID
929166502
Content Rating
13+
Min OS
15.1
Size
43.7 MB
Publisher
British Telecommunications plc
Un