Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Postmedia Network INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
FIX the bugs!
Love previous versions. This version is useless. Every couple of days, I need to delete and download the app because nothing works. Can’t open an article. Can’t navigate to other articles. Can’t use menu on bottom. Please fix!!!
I use to like and surf this now and then to see what is up in my home town,,, Now I can only read the headlines and a MUST SUBSCRIBE thing pops up... So limit your clicks,,, sad to what has happened to most print papers's.
The Edmonton Journal app connects you to the news you need to know. Create your custom feed so you don't miss the latest from your favourite writers....