Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ebutterfly.org · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t think I can even give this one star, I’m so disappointed. First, there should be options to choose specific regions. I’m in New England, I have to type in almost complete common names to add something to my checklist because scientific names come first and my first page of options are species that are never in this area. And why wouldn’t you give the search options common or scientific names? Am I supposed to find the butterfly in my field guide to find the scientific name so then I can type that into the search? And once I submit, I can’t go back and edit or add photos? I’m not saying that you should copy eBird, but you might want to peruse it and see how it should be done.
No way to delete or to adjust location!
Discover, record, and share your butterfly sightings for science and conservation. eButterfly is an ever-growing global online database of butterfly r...