Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Learning Games Lab, NM State University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a great app tool I can use in my physical education class. It does a great job relating to the kids how much exercise they need to do in order to burn the calories they consumed.
I am a health & PE teacher. I will definitely use this app with my students. We can easily incorporate math into our lessons by calculating a menu and how much exercise is needed to burn those calories.
This app is a great way to show kids and adults better alternatives to what they might eat every day. It may not have every food under the sun but gives you the idea that you should keep an eye out for a healthier option.
Learn about the foods you eat and how they help fuel your body for your favorite activities. Use the Eat & Move-O-Matic to make new discoveries about...