Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anh Nguyen Thi Ngoc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On the IPad the app has a ridiculous huge calculator that completely covers/blocks out the numbers you are trying to fill in. It actually takes you away from the conversion portion of the app to a calculator keypad the only shows the number keys. There is no visible indication of the numbers you are typing. So you aren’t able to see what you are typing until you hit a total. And then there really isn’t a total key on the calculator. The app is very confusing.
The ads on this app are super annoying! I’ve attempted to upgrade to the ad-free version, but the functionality has been disable and a ‘void’ error message appears every time upon upgrade attempts.
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