Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Agnes Frances · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I understand the need for ads… but they need to be integrated better and they’re glitchy. It takes forever for me to do a simple conversion and it’s often when I need to know quickly that I sit through a 30 second ad that I don’t even watch. You should put them in banners and small pop ups, not glitchy block out screens.
Not as easy as other converter, difficult to easily see what the conversion is without scrolling. Was not able to find the kilometer conversion.
It was difficult to find subscription details or cancel buttons
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| Name | Price | Type |
|---|---|---|
| Premium weekly with discount | $1.99 | Weekly |
| Premium weekly | $3.99 | Weekly |
| Premium weekly with trial | $3.99 | Weekly |
| Premium weekly with trial | $3.99 | Weekly |
| Premium weekly | $4.99 | Weekly |
| Premium weekly | $4.99 | Weekly |
| Premium weekly | $5.99 | Weekly |
| Premium weekly | $5.99 | Weekly |
| Yearly subscription | $29.99 | Yearly |
| Yearly subscription | $29.99 | Yearly |