Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barbara Schwenke · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
These little developers thought it would be a good idea to put in an advertisement a warning pop up explaining that the users device has viruses and that they needed to download the app. But to my knowledge, isn’t advertising an app supposed to persuade you into download the app? This also falls down the category of false advertisement so I am thinking of filing a lawsuit against these developers. I already have proof of the advertisement so don’t even think of trying to hide your mess.
I opened an app I had never used before and they use ads. When I opened the app a big ad popped on my screen with he following message, “ (started with Apple’s logo) Apple Security Alert - 74 Virus attacking your system! 74 Viruses attacking your system! (Yes it said ir twice}. Install the Virus Removal App for FREE now. Scan and remove all threats before it's too late! Remove all viruses.” I clicked on the ad not because I believed the ad, but rather to find out what app that was an ad for. Well here I am. I downloaded this app just to leave them a review. If they are using deceptive ads as click bate, how could they be trusted at all? Specially when they try to make their ad appear to ge a message from Apple. I don’t know if their ads is a violation of Apple’s rules, but I think I will report them just in case. They even used Apple’s logo. Oh and by the way, it is against federal law to delete this review. The Consumer Review Fairness Act (CRFA) “protects people ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media.” Copied and pasted directly from the FDC website.
You can delete all my emails if you want to delete something. But no photos!!
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