Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DURDEN BANKING CO., INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First time I tried to use the app, could not get it to take my username or password. Kept getting error message. No place for forgot/reset my password, or forgot username. No place to receive an email or phone text code to get the information to sign in with. So many programs at work, at home, online.... It's easy to confuse them all. Please make an upgrade to make this app more user friendly. (Still haven't been able to log in!!) frustrating!!!
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