Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Duluth · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The concept is good...too bad the DPD doesn't put any kind of priority on response. Call 911 or any other number to get a response any faster than 3 days! This app is nothing more than 'crime marketing' to make it appear Duluth cares in a modern way. Lol.
The Duluth PD app provides citizens the ability to submit anonymous tips to the Duluth, MN Police Department. The app also displays agency crime alert...