Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jérémie Blaser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After I reported that the app appeared to have stopped working, the developer worked with me to troubleshoot the problem. Turns out that the microphone access got inadvertently disabled, so the developer added a check for that.
Can’t upload audio to app and the mic function doesn’t work.
I just downloaded it and it works pretty good. It does miss sometimes. It was noisy where I was using it but it still got the digits after I did it a couple of times.
DTMFdec is a highly sensitive DTMF-tone decoder which dynamically adapts to noisy or quiet environments. Decoded numbers are stored in a list, from w...