Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Husnain Iqbal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
when I had just gotten the app, I opened it and as soon as I opened it, I got to drive for like two seconds but then these ads popped up and then after I clicked out of the first one I got to Dr. like for maybe 20 seconds not even lying and then another ad comes and I’m like OK this is weird and then I do that one and then again the same thing happens It goes again another ad.
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