Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephan Bolch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app and was really liking it on both my Mac and iPad, but for some reason, the developer removed Mac compatibility and it no longer works on Mac. I’m really frustrated with these changes as I’d already used it in my production projects. An explanation of this change would be appreciated. I’d love to improve this review, but when the rug is pulled out from under you, it’s hard to give a good review.
This does the thing I’ve been looking for. Unbelievably great. Thank you.
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