Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dress Barn Online, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Echoing the prior reviewer, it doesn’t help to show me duplicates of the same photo, especially when the item is described as having specific details on the back when all you’re showing are a couple (same) pics of the front! That said, I’m glad to see you, DB! I miss your brick & mortar, but I’ll be checking out your app frequently.
Convenient to have everything on an app. There were a few things I was interested in but didn’t buy due to the lack of pictures. Seems like a lot of times there is only one pic. What does the back look like? What does the one that has the face mask built in look like when you put the face mask down? Some have designs that you can’t see, can’t zoom in so you kind of don’t really know what you’d be buying (maybe this was a bug if there was only one photo, I did see others you could zoom). I’ve also noticed when you put your size in the filter, it doesn’t show you everything. When you scroll thru everything without a filter, you find more things in your size that weren’t included in the filter. It would also be helpful if there were a Q&A area. I found a cool sweater but it had kind of a plastic or leather and metal buckle that I’m not sure can go in the washer, so it would be helpful to know if it’s hand wash only, etc.
The filter and sort options don’t work properly. If I ask to see dresses sorted by price from High to Low, it presents 6 options. It should show me ALL the dresses sorted by price. The 6 options is showed me were all sold out, so it’s not filtering properly. And when I ask to see Best Sellers it should still show me more than 6. Unless nobody is buying dresses, which is possible, because nobody can find them. Also, when I click Collections it makes sense to see pants, tops, dresses, etc. But a collection called Clothing makes no sense because all the things are “Clothing.”
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