Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carlton Forrester · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game very much. But every time I try to buy a new skin or whatever it’s called, the game crashes. I’ve deleted a bunch of stuff off my phone, restarted it a bunch of times, and still, every time I hit ‘buy skin,’ crash. Every. Single. Time. Please fix this.
I get how free games work, but this one is too much. You get 10 seconds of the game followed by a 20 second ad.
I was having a great time with this game until it decided not to give me 10 balls on level 1787. It says I need 150 and I only have 140. Please fix.
Draw walls to guide the balls to the holes. Easy and fun!
| Name | Price | Type |
|---|---|---|
| No Ads | $2.99 | One-time |