Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adobe Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m sorry that app is out to date remove it from the App Store
The app hasn’t been updated in 6 years, and doesn’t work. You can’t even get through the “sign in” page to be able to use the app.
This has been my primary resource for learning DPS. It's the best I've seen. The design could use some improvement. Some of the user interface interaction is kind of clunky, and the generic nature photos paired with what appears to be Lucida Calligraphy font probably wasn't the right choice to open with. Still, it was free and fairly easy to follow, so I give it 4 stars.
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