Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dorsey, Wright & Associates, a Nasdaq company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using DWQ for many years. Started using the app recently and not a fan of the layout. I read the Daily Equity report every morning and prefer it to be one long article as on the website. The app forces you to reload the report section by section which is a lot of unnecessary clicking. they should give the option of having the report load in full. The rest of the layout os very limiting as well and I miss much of the data. I think they can do better with a little more effort.
I’ve been using it for several years. It’s good, especially considering the site has considerable data to present, even in a browser format. Condensing it into an app format takes a lot of talent and effort. It’s an effective way to get access to a fair amount of data on a small device.
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