Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kongregate · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a good game unfortunately serving up images that are Not Safe for Children. I give the app 4 stars, and the unavoidable ads between games a zero. As an adult who has not seen the movie, I’ve nevertheless enjoyed this matching game’s graphics and gameplay for several years. But the ads that trigger and blare over and over have gotten so offensive, they’re NSC. The initial images Ive seen before quickly clicking “quit” seem to often show cartoon women and children in dangerous, sexual and/or humiliating scenarios: a mother and child being abandoned and left to freeze and starve in a dilapidated house, women being rejected by men because they’re unattractive and stinky, and now I see a woman apparently catching her mate having illicit sex w/another woman. We all know by now that misogyny is infused in everything everywhere. But I would hope content creators like Disney would be sensitive to the inappropriate images children are seeing and the toxic messages they send. Parents: if you let your kids play this game (and likely many others) you’re going to need to buy the ad-free version. To the gaming industry in general: degrading women for entertainment isn’t cute. At all.
I’ve been playing for a while now but I don’t like the recent update. The developers think they are slick. Your re-ups are no longer available while you are playing. You can only chose them before you enter the level. So they are placed at the start of the level. Who needs them then? I want to use them when I’m in trouble which is what they should be used for. Then they place them so close to the “play” button when you enter a level that I always accidentally push them when I don’t want to. I’ve also had some technical issues that I brought to their attention and they were quick to fix but they are happening a lot and I don’t want to keep contacting them to fix. I’ve noticed quite a few times in the middle of a level that it rearranges the tiles due to “no more moves” when I’ve seen moves still. I like the challenge of the levels so I keep playing. I came to Free Fall Maleficent after a glitch in Free Fall Frozen caused me to delete the app and reinstall and I lost all my saved power ups. I was so upset. I hope this doesn’t happen again.
Update: Still love this game but “Maleficent's Origins” is crashing the app. I played one level, lost the second, crashed on retry and now crashes on opening the Origins add on. I’m on level 1124 of the regular game on an iPad Air. I changed the rating in hopes of alerting the app owners. I love this game and have now finished the Moors so now I'm going back and playing previous levels I only made 1 star on. I see lots of complaints here about the ads, but I don't recall paying for this app so why should the work done by the developers be free? Pay for an app or quit complaining about ads in a free game!
From the creators of Disney’s #1 hit game Frozen Free Fall comes an all-new match 3 puzzle-adventure, Maleficent Free Fall! Inspired by Disney’s epic...
| Name | Price | Type |
|---|---|---|
| Magic | $0.99 | One-time |
| Full Set of Lives | $0.99 | One-time |
| 3 hours of unlimited lives | $1.99 | One-time |
| Magic Pack XS | $1.99 | One-time |
| Magic Stash | $2.99 | One-time |
| Unlimited lives | $2.99 | One-time |
| Magic Pack S | $4.99 | One-time |
| Magic Pack M | $9.99 | One-time |
| Magic Pack L | $19.99 | One-time |
| Magic Pack XL | $49.99 | One-time |