Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dish Technologies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a very long, messy email draft full of restaurants I’ve been wanting to try so having an app that makes things easier to log and track is great. So far I’m really enjoying dish. I love that you can visit the restaurants website or call them through the app and you can also make comments for yourself to remember a certain dish you ordered. Here are two immediate thoughts for improvement I have: - a “been there” tab to log restaurants you’ve already tried. So far we have a favorites, top 20 and places to try, but I would like to have a running log of places I’ve already been to that might not necessarily be a favorite. - adding things to different lists. When I downloaded the app I went straight to the “places to try” tab to integrate all of the restaurants from my running email draft. Even though I was already in the “places to try” tab, I would search a restaurant and then have to click again that I wanted it to go into “places to try” instead of “favorites” or “top 20.” I would love if those changes could be considered for ease of use!
As someone who began tagging and bookmarking restaurants and bars 5+ years ago, my favorite apps for it over the years have been Matchbook, SALT, etc... Sadly, all good things must come to and end and with them comes the search for a new way to organize my foodie desires. Dish does the job better than most other apps on the market (trust me, I’ve shopped around). It’s easy to search for places and comes with a good handle of which ones *still* exist (manually importing my bookmarks has made me face the tragic fact that some of them are now closed! 😭). But my favorite functionality is that you can search through both your custom tags AND notes all at once. THIS. IS. EVERYTHING. Potential improvements that would really up the ante at this point are : - the ability to create custom locations that don’t come up in searches. - custom bookmark folders - a functionality to “follow” another user’s lists, à la Vivino. Otherwise a great app made (almost) perfectly for its purpose!
So why 3 stars? For starters, only being able to sign up and log in with Facebook is silly and makes me feel like this is just trying to target me for ads. I have a separate food related email that isn’t connected to Facebook and I would have rather that been my log in. Some other suggestions would be customizable folders. So I could maybe separate things by city or type of food. I know there are tags that I can set, and that leads me to my next suggestion. Tag presets, maybe I could set them or have a recently used list or even what tags other users have used for that restaurant would be pretty convenient. I could easily be swayed into giving more stars. I’m only on day 1 and this is what I’ve come up with so far.
Dish keeps all of your favorite and new places at your fingertips whether you’re on the lookout for the crispiest mulita in LA or the stickiest carbon...