Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Discovery Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you want an app that takes all the joy out of driving this is it. Defensive driving? Forget about it - if a child’s ball rolls out into the road ahead don’t brake, or swerve - the app doesn’t like defensive driving. No posted speed limits as in half the Eastern Cape? Well you’d better assume that the speed limit is 40 kmh the whole trip otherwise you’ll end up with zero points and feeling like an idiot. Leave your car idle for a few days? Don’t do it, the nerds who developed this app made the app assume you’ve disabled the sensor. Try to complain through the contact feature on the app? Nope, it will give you a constant “Internal Sever Error” message. DON’T DO IT!
App hasn’t worked since Xmas day and doesn’t send info to Vitality.. I get a notification of the results after my drive, but all point still stay at zero - even my no drive days. A call Centre person said I had to switch phone to airplane mode, then switch phone off, then switch phone on, then switch airplane mode off, then open the app again - and then it should work.. I’m not holding my breath... it seems there are problems with this app and iPhone users..
Sometimes a drive is not recorded in spite of the phone present and all functions turned on and still the reason no phone present
Discovery Insure offers car insurance that rewards good driving. Through our smartphone-enabled DQ-Track, which incorporates the Discovery Insure app...