Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Discovery Communications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App works fine when you install it and then freezes every time you try to open it after. It’s been like this for a while with no fix!
Same over n over, 9 ads every 5 minutes of shows. Same Mcdonals ad… over and over, ANNOYING I am paying cable tv to watch this paying tv service… why do I have to watch ads here too? Watch ads on tv, watch ads on the app, so why do you guys charge for watching this channel? I will understand if this channel was free like all Roku channel tv or Pluto tv but if I am paying, should be ads free or at least minimum ads, 1-3 max! Great programming but TOO MANY SAME ADS OVER AND OVER
Me gusta la programación pero esta súper cargado con comerciales tiene demasiados.
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