Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DIRECTV, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App crashes a lot. We have to reset the app a lot. When we call in about the issues they say we can come out for a fee, instead of developers fixing the glitches so it works properly. It’s really sad all the businesses pay for service & this rarely works.
For the amount that business pay, you guys should be ashamed to even offer this service.
Channel guide never load up, and every day we look for an update to fix the issue.
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