Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CircleIt Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I have a “paper” Will stuffed in some lawyer’s file cabinet whom I haven’t heard from in 10 years. Life happens in real time and my life circumstances have dramatically changed since then..including more family members, more assets etc. It’s finally time to take the reigns myself and Digital Will allows me to do that not only for my traditional assets but also my digital like NFTs, Crypto and so on. I love the feature where I can store all of my passwords to my accounts all over the web as well. Great organizational tool to plan for future generations.
We all need a will. The old way of sitting down with someone and paying a fortune is out of date. Not to mention, it doesn’t capture your entire digital footprint, leaving those left behind to struggle with how to identify and access all your digital assets. Digital Will not only solves that problem but does it elegantly in the same way we are used to living our daily lives on Facebook. Go get DW, it will be the easiest and most impactful thing you’ve ever done!
A Whole New Way to Plan for the Future. We plan for weddings, retirement, and big life events—so why leave the future unplanned? At Digital Will, we...