Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Max Livingston · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The basic needs calculating function doesn’t work. Most of the other functions seem to be working.
Common conversion, CM to inches doesn’t work properly.
Conversion section doesn’t work. 153cm does not equal 0.02”. Basic need section not working either. BMI, and other formulas work very well. I use this app daily.
Calculations: -BMI -Common Conversions -Weight Change -Ideal Body Weight -Basic Needs -Mifflin St. Jeor -Harris-Benedict -Penn State Equation 2003b...